BIO

BLENDING HIGH FASHION AESTHETICS WITH STREETWEAR CULTURE FOR OVER 10 YEARS HAS SEEN ME WORK WITH SOME OF THE BIGGEST PLAYERS IN FASHION AND MUSIC. WITH DEGREES FROM LONDON COLLEGE OF COMMUNICATION AND LONDON COLLEGE OF FASHION I STARTED MY CAREER AS AN ALL ROUND FASHION CREATIVE STARTING OF AS A STYLIST AND LATER TRANSITIONING TO CREATIVE DIRECTIONART DIRECTION & CASTING.

INSPIRATION FOR MY WORK COMES FROM GROWING UP AS AN IMMIGRANT IN STOCKHOLM, SWEDEN AND MY  MANY OBSESSIONS AND PASSIONS INCLUDING; INTERNET CULTURE, MINORITY REPRESENTATION, LGBTQIA+ RIGHTS,

YOUTH CULTURE, FILM , MUSIC AND STREETWEAR

CURRENTLY BASED IN MUNICH

BRANDS

PUMA, H&M, ZALANDO, ASOS, SAMSUNG, AMI, KOCHE, FILA, AVAVAV & HOUSE OF HOLLAND

MAGAZINES

VOGUE SCANDINAVIA, SHOWSTUDIO.COM, NUMERO CHINA, DAZED & CONFUSED, SCHON MAGAZINE, 

ARTIST

DUA LIPA, JORJA SMITH, LIL YACHTY, ZARA LARSON, MABEL, BEBE REXHA